Advertising Opportunities

With more than 1 million attorneys nationwide, it is difficult to stand out from the crowd. Those attorneys chosen to the Super Lawyers list have several unique marketing opportunities available. Through profiles and display advertisements in Super Lawyers magazine, and inside the Super Lawyers special advertising sections in publications across the country, lawyers can gain visibility in their state and reach a wealth of new clients, prospects and referral sources. Super Lawyers now reaches more than 13 million readers a year.

Super Lawyers magazines are mailed to every lawyer in the state — including attorneys in private practice, prosecutors, judges, in-house counsel and public service lawyers — as well as the lead corporate counsel of the Russell 3000 companies and all ABA-approved law school libraries. Super Lawyers also appears in special advertising sections in leading city and regional magazines and newspapers throughout the country. Advertising prices vary in each state; please contact the sales representative in your area for more information. Three advertising options are available. See samples at right.

Option #1 — Standard Profile

Standard Profiles include:

• - Color photo
• - Attorney contact information
• - 100-word biography
• - Profile will appear on superlawyers.com for one year

Option #2 — Platinum Profile

Platinum Profiles highlight you or all attorneys chosen to the Super Lawyers list in your firm. Available in a full-page advertisement (8-by-10 ⅞ inches) or two-page spread (16-by-10 ⅞ inches).

Platinum Profiles include:

• - Services of a professional photographer to shoot a full-color photo
• - A copy editor to assist in the preparation of the firm profile
• - 25 bonus copies of the city or regional magazine in which Super Lawyers appears in a special advertising section
• - 25 bonus copies of the Super Lawyers magazine for your market
• - 300 Platinum Profile reprints
• - A framed reprint of the Platinum Profile
• - A framed Super Lawyers certificate
• - Profile will appear on superlawyers.com for one year

Please note: We will provide editorial assistance and a photographer for all Platinum Profiles. Copy limit is 375 words. Your firm will be responsible for payment for any additional photo sessions that may be needed.

Profiles are designed to have a uniform and cohesive style suitable for Super Lawyers magazines. As such, the layout and design of the Profiles (including the use of color, typeface, photo cropping, sizing and placement) will be determined by the Law & Politics staff and the city or regional magazine in each market.

While the final profile will be similar to the samples shown on this Web site, we reserve the right to make design modifications to ensure what we believe is the best presentation of Platinum Profiles.

In compliance with magazine editorial standards, the words "SPECIAL ADVERTISING SECTION" will appear at the top of every page in the Super Lawyers special advertising section of the city or regional magazine, including Platinum Profile pages. The Super Lawyers special advertising section will not be headlined on the city or regional magazine cover or listed in the regular table of contents. However, in magazines that include a special section table of contents, Super Lawyers will be listed there.

Super Lawyer status is in no way linked to advertising. Every attorney named to the Super Lawyers list receives a free listing in the Super Lawyers edition and city or regional magazine in his or her state.

Option #3 — Display Advertising

Display advertising positions are available within and adjacent to Super Lawyers listings. Contact the sales representative for your area, who can provide more specific information.

Option #4 — Online Profiles

Produce results with an expanded presentation of your credentials.

Profile advertisers receive:

• - Premium placement in search results - Profile advertisers appear first followed by other listings matching the search criteria.
• - Color photo
• - 100 word biography/practice description
• - Display of three practice areas
• - Display of law school
• - Display of past and current issues the profile advertiser has been listed
• - Full address and contact information
• - E-mail contact link
• - Active web address link

Click here to view an example of an Expanded Online Profile.

Online profiles can be ordered securely online at my.superlawyers.com. Your Expanded Profile will become active immediately and your photo and other information can be added with the Profile Manager, also available on my.superlawyers.com.

Alternatively, you can download and fax an order form.

For questions, please contact Keith Goben or call 800-596-0864.

Sample Standard Profile

Sample Full-Page Platinum Profile

Sample Two-Page Spread Platinum Profile